Category: Frozen Yogurt Business

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Preparing for “Busy Season”

Did you have a slow winter or maybe even close for the winter cold?  Spring is around the corner which makes now a great time to start preparing to open back up or generate new interest for the year. 

Here are some insights you might consider as you prepare for the warmer weather. 

SOCIAL MEDIA:  To generate interest, don’t forget to use Social Media.  Some people with home businesses ONLY do business using Social Media and understand what a great tool it can be.  Don’t overwhelm your customers or followers with too many posts, but regular reminders and posts are great!

PROMOTIONS:  Start thinking of promotions you can use throughout the year.  Whether it is stamp cards to earn free yogurt, or maybe even a contest where someone gets to choose their favorite flavor as “Flavor of the Week” or have a “Customer of the Month.”  Whatever you choose to do, don’t forget how important it is to be part of your community.  Get involved in sponsoring local teams or schools and get your name out there. 

TRAINING:  Use this time for training your employees better, make sure everyone is on the same page with not only operating procedures but with the excellent customer service you want to offer your customers.  Quiz your staff on product knowledge such as how to put air into the product to make it creamier or why your product is better than most.

NEW MENU ITEMS:  Start thinking of things you can easily add to your menu that will generate more interest and excitement.  Things like salads, soups, and bakery items.  Anything that will help you to diversify and attract new customers is a good thing.  Remember to clear it with your landlord.  

INVENTORY:This is a great time to take a really good inventory.  Go through everything and make sure that expiration and best buy dates are still good.  Move everything that needs to be used first to the front and don’t forget to rotate your stock as new items come in. 

MAINTENANCE: Don’t forget to have your machines looked over.  Replace any worn parts, lube well and clean thoroughly.  The better care you take of your machines, the longer they will last.

NEW FLAVORS:This is a good time to also think about changing out a few yogurt flavors on your menu.  NANCIS.COM is a great resource for flavor ideas and new flavor cards and graphics.  Watch for our newsletters for Nanci’s flavor specials.  And if there is ever a new flavor you’d like us to carry, type it in the “Notes” section at checkout on FroCup.com.  

We love to hear your creative recipe ideas!  Here is one we liked that a client shared:  Candy Bar Flavor: 1/2 bag Chocolate Base + 1/2 bag Vanilla Base + 3 oz Salted Caramel + 3 oz Peanut Butter + 2 gallons water.  Think outside the box and try something new!  You’ll be surprised how many flavors are good in different bases; try Strawberry or Red Raspberry in chocolate and see what you think!   

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Tips for buying a soft-serve machine

When opening a frozen yogurt store, the soft-serve machines will be the largest single expense. A good machine is critical to serving good product. There are several basic things you need to know about frozen yogurt machines. This information may seem overwhelming, but given that you might spend $50,000 on your soft-serve machines, the investment of your time will be worth it.

The Basics
To make frozen yogurt you’ll need a commercial grade soft-serve machine (soft-serve machines and frozen yogurt machines are the same thing). Here are the basic components of the machine:

  • Hopper – the area where you pour the frozen yogurt mix.
  • Freezing cylinder – this is a small shaft that sits horizontal inside the machine. The mix drips from the hopper into the freezing cylinder where it freezes.
  • Beaters – these are inside the freezing cylinder and they spin around to keep the mix from freezing solid. They also help whip air into the machine and make a nice creamy product.
  • Front plate – this is the piece that goes on the front of the machine with the handles. It also includes the opening where the frozen yogurt is dispensed. Most machines have a star shaped design where the product comes out – giving the frozen yogurt the look we all recognize.
  • Overrun – this is the air that is in the frozen yogurt mix. Air is critical to making a nice creamy product. Without overrun, the product will come out dense, icy, and won’t taste right. Visit the Training page on the Nanci’s website for a video on how to control overrun.

Machine Sizes
There are several different sizes, but for our purposes we’ll break it down into two types – floor model and counter-top model.

Floor model – these machines go all the way to the floor and are on rollers. They are either medium or high capacity and usually require 220-volts, but not always (see the section on electricity). They usually have two flavors and a twist (although they can come in a one-flavor model). For frozen yogurt shops, this is usually the best option.

Counter-top model – these machines sit on a counter or cart. They are usually low capacity to medium capacity. They are available with one flavor one two flavors and a twist. These machines can be a good option as an add on to an existing concept, like a sandwich shop.

Electricity
Most medium to high-capacity frozen yogurt machines require 220 volt electricity, although some are 115 volts. In either case, they will require different outlets than your standard home electrical outlet. They will also require higher amps than normally. Be sure to check with an electrician to see what will be required and how much it will cost.

Gravity versus Pump
This refers to how the mix gets into the freezing cylinder. With a gravity machine the hopper is at the top of the machine. The mix is poured into the hopper and then gravity pulls the mix into the freezing cylinder. With a pump machine, the hopper is pressurized and the mix is pumped into the freezing cylinder. The advantages to a gravity fed machine is that they cost less and are easy to fix. The advantages to a pump machine is that you have complete control over the amount of air you put into the final product. This can affect the quality of your product and the cost.

Gravity machines can put in up to 45% air and pump/pressurized machines can put in up to 100% air (which means equal parts mix and air).

Air Cooled versus Water Cooled
The motors in soft-serve machines produce heat and need to be cooled. The two methods for cooling are either air cooled with a fan or water cooled with pipes that run water through the machine to cool it. Overall, we recommend air cooled because they are less expensive to install and need less maintenance.

Air cooled machines don’t require any additional investment when installed, and they can be less expensive to operate (depending on your electricity costs versus water costs). Water cooled require installation of a water system, which can cost $15,000-$40,000. Water cooled machines make less noise and produce less heat. You may save on utility costs if your water costs are much lower than your electricity.

Soft-Serve Machine Companies
There are several companies that manufacture and sell frozen yogurt machines. Some are made in the United States and others are made in other countries, like China. Prices on floor models range from $5,000 to $15,000. The machines will vary in quality, warranty offered, and production capacity. The right machine for you depends on your constraints (like cash or the ability to finance) and your goals (how many machines you need, the type of concept you are doing). There isn’t always just one right answer for what machine you should buy. Contact a frozen yogurt expert at Nanci’s and we can discuss it with you. We don’t sell machines, so we’re a great neutral, third-party to talk with.

If you decide to buy machines at the low-end of the price range, make sure to machines are made with good materials and parts. For example, all machines are made with stainless steel, but steel has different grades of quality. Some machines that are made with the low-quality stainless steel can rust and cause many problems.

Also, keep in mind that regardless of the brand of soft-serve machine you purchase, you’ll want to make sure you have good access to service. All machines break at some point, and you’ll need a good technician that can work on them.

In your negotiations with machine companies be sure to ask for free in-person training and free parts (such as o-rings and machine lube). Some companies offer free Nanci’s product to off set the initial costs of the machine.

If you have any questions call Nanci’s Frozen Yogurt at 1-800-788-0808.

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Three keys to starting your own frozen yogurt business

Here are three vital keys to starting a frozen yogurt business on your own:

1. Business understanding and experience. If you don’t have these skills find a partner or advisor who does.

  • Basic money management skills (payables and receivables).
  • Inventory management.
  • Attention to detail.
  • People management skills.

2. Find great suppliers. Great suppliers should be more like partners with you. They can give you advice and help solve your problems. You’ll need suppliers for:

  • Frozen yogurt mix and flavorings – give us a call – we know a great company : )
  • Soft-serve machines.
  • Toppings.
  • Supplier, including cups and spoons.
  • Other equipment (Point of Sale system, sinks, refrigerator/freezer, toppings bar, tables, chairs, toppings containers, etc.).

3. Effectively market your frozen yogurt business. The elements of effective marketing include:

  • A great location.
  • In-store marketing and great customer service to drive repeat customers.
  • Advertising or other marketing that makes sense in your area (local newspaper or magazine, flyers at events, coupons, mailers, etc.).
  • Online and social media presence.
  • Word of mouth. Eventually this will be one of your greatest marketing tools, but you can’t just sit back and expect it to take off.

Most importantly, don’t overcomplicate things…and have fun!

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Shipping Q&A: International (Part 2 of 2)

Mysteries of Shipping Revealed: International Orders

This Q&A is part 2 in a 2 part series.  This article pertains to shipping internationally outside of the United States. 

How are international orders packed for shipping?

Initial sample orders are packed in a single cardboard box and labeled as samples and shipped with FedEx Express International or UPS International.  If you prefer to use your courier such as DHL, let us know.Warehouse Packing 3

Regular orders are packed in cardboard boxes stacked on a heat treated wooden pallet and wrapped in plastic wrap.  Mixed pallets and less than full pallets are always wrapped in purple.  Dry bases are the heaviest and will be stacked on the bottom with the flavoring bottles on top.  Cups and spoons and other supplies will then be stacked on top of those base mix and flavoring boxes.  All orders are double checked through our strict quality control process so you can be confident they will arrive according to your packing list.  Note on the bill of lading at delivery if there is any damage or missing boxes.  Claims must be filed within 5 days of delivery.

Which is the most cost effective way to ship?

Ocean shipping is definitely the least expensive way to move product around the world.  Carriers charge based on weight but mostly on volume so it makes sense to maximize the space on each pallet.  We can fit 60 cases of dry mix on each pallet.  If you are also ordering flavorings, it works well to remove a few cases of dry mix so the flavorings can fit on the same pallet.  Ocean shipping costs significantly less than air shipping.  

For example, shipping for a recent order of 30 cases to South Africa cost $3500 by airplane when it would have only cost $1200 by boat.  A similar order that shipped to China recently cost $2300 by air when it would have only cost $900 by boat.

What is the fastest way to get an international order?

Air shipping is definitely the fastest way to get any order.  For small sample orders, the only way to ship is by airplane.  These small orders are often necessary for the first time to take the product to customs agents in the destination country for testing and approval before a larger ocean order is place.  Shipping a 14 kg sample box to most countries costs about $200 and arrives usually in less than 7 days.

Larger orders such as a typical half (30 cases) or full pallet (60 cases) order take about 10 days by air as compared to 40 days by ocean.  Contact us for a specific quote for your country.

intl-shipping-1Do you ship to my address or to the port?

Door to Door means the shipment goes all the way from the factory to your doorstep.  Small packages shipped via FedEx Express International Air will ship this way and FedEx will bill the customs fees and tariffs directly to you upon delivery.  We don’t ship any international pallet orders Door to Door because the customs clearance process is your responsibility and transit stops at your port for import clearance.  Door to Port means the shipment leaves our factory and arrives at the ocean port or airport and then you clear it through customs and take delivery and arrange the destination country inland transport.  Door to Port is how we arrange the majority of our international shipments.  Port to Port means we deliver the goods to your freight forwarder in the USA and they take it from there.  They might also be willing to deliver it all the way to you via Port to Door – you can negotiate that with them if you decide to set up your own shipping. 

Can I use my own ocean freight forwarder?

Yes, many of our clients actually use their own freight forwarder to arrange the ocean shipping for themselves.  In those cases, it often works best to have us deliver the order to your freight forwarder’s warehouse in California or Florida.  We offer better inland USA transport rates than most freight forwarders.  They excel at offering good ocean rates but usually can’t beat our inland rates.

What about customs clearance?

All orders are shipped FOB Origin which means title of ownership passes from seller to buyer when the goods leave Nanci’s warehouse.  We don’t guarantee customs clearance.  Even when we have shipped for years to a country, unusual or random circumstances can lead to an order getting stopped at customs if the importer doesn’t have the correct import permit.  You always want to engage a good customs broker before placing your order to make sure you have all the proper permits and approvals from customs.  In addition to preparing to import food products, you’ll receive an international shipping authorization from us that will require you to agree to the following:

Wudel International Shipping Terms and Authorization

As the consignee, I acknowledge that Wudel International (Nanci’s Frozen Yogurt) is arranging shipping as a convenience to me.  I take full ownership of the shipment once it leaves Wudel’s factory/warehouse in the U.S.A.  Wudel does not pay destination charges, duties or customs charges and does not guarantee transit times, customs clearance, or delivery of goods — such details are the sole responsibility of the consignee.  Wudel is not responsible if goods are delayed in transit or if goods are rejected by customs for any reason.  The consignee is responsible to be aware of and to adhere to all applicable customs requirements to import food and dairy products and equipment purchased from the U.S.A.

Which are some countries where the Nanci’s products seem to be more easily imported?

With the right connections and permits, the products can be imported into any country.  Here is a list of recent ones that were fairly efficient:  Aruba, Bahamas, Belize, Bolivia, Cameroon, Canada, Cayman Islands, China, Curacao, Cyprus, Denmark, Dominica, Dominican Republic, Fiji, French Polynesia, Ghana, Greece, Guam, Honduras, Hong Kong, Ireland, Jamaica, Jordan, Laos, Lebanon, Maldives, Mauritius, Mexico, New Zealand, Nicaragua, Nigeria, Norway, Oman, Pakistan, South Africa, Surinam, Switzerland, Trinidad, UAE, Uganda, Venezuela, Vietnam.

Which are some countries where importing has been more difficult?

Dairy food products seem to be more closely scrutinized than non-dairy.  If you have concerns importing into these countries, you might consider trying our non-dairy lineup first.  Also, labeling is important in some countries.  Check with customs to make sure they don’t require an additional label on each box in the official language of that country with our plant code.  Here are some countries that may require extra preparation on your part to comply with customs demands: India, Japan, Australia, Spain, France, Saudi Arabia, Peru, Columbia, Thailand, Sril Lanka.

Are there any plans to have Nanci’s products available in my country from a distributor so I don’t have to import them through customs?

We love to have product already in country for you and in some countries it may be available.  Check with us to see if there is a local contact who has product or who can broker your order for you.  We may have another client in your country already importing for their own business and willing to import your order with theirs.

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Calling All Frozen Yogurt Franchisees

Considering Going Independent as a Frozen Yogurt Shop?  Now Might Be The Time

Have you been looking for an alternative to the franchise control and transitioning to become a free and independent frozen yogurt shop? The concept is appealing to many and just might be the right next step for you too. Current economic events are disrupting supply chains, raising costs, and changing consumer habits.

Independent ice cream shops are an alternative to the frozen yogurt franchise model and are free to change more quickly and adjust to local tastes and preferences. In addition, you cut expenses when you source the frozen yogurt mix yourself WITHOUT extra franchise fees.

Here are some questions you might ask yourself:

1. Have I been selling frozen yogurt as a business long enough to be established with a good customer base?

2. Do I have a positive attitude to solve business issues and problems that might come up in the future?

3. Do I want more creative control over my business and look forward to creating my own brand in my community?

4. Do I want to eliminate franchise fees and restrictions on who I can buy from?

5. Am I willing to dig in and drive my business to its full potential?

Alternatives to the Frozen Yogurt Franchise Model: Nanci’s Frozen Yogurt and FroCup.com can help your Frozen Yogurt franchise shop:

1. Knowledge and Experience – Nanci’s has been in the food industry and with a specialty focus on the frozen yogurt industry for more than 40 years! We know frozen yogurt and soft-serve ice cream. We are an industry leader in soft-serve product research and development; we have created several “firsts” in the yogurt industry. We continue to create and improve.

2. Training and Customer Support – We’re not a franchise but we love to help. Check out our steps to independence to get you started at nancis.com/grow. We have training videos at nancis.com/training and we’re here to answer any questions you have by phone or email.

3. Ordering options – You can order directly from our e-commerce website anytime you need at FroCup.com. You are also welcome to email or call in orders during our office hours, whichever method is most convenient for you.

4. Product availability – We have most everything you will need to run your Frozen Yogurt shop available on FroCup.com. From the base mixes and flavors to cups and spoons and everything in between. We work to keep everything in stock and ready for you. We also ship out orders as soon as possible so that you get your products in a timely and reliable manner.

Call us at 1-800-788-0808 to get started.

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Machine Maintenance

The start of a new year is aSLX400En excellent opportunity to take a look at your soft-serve machine and make sure that it is primed and ready to go for 2016! This includes not only continually cleaning your machine, but also proper lubrication and checking for any wearable parts that may have seen better days. Annually is a good time to remove the side panels and visually inspect for leaks from the motor casing and loose connections. You should also take the temperature of the hopper and freezing cylinder on standby and auto modes and compare that to what the machine is saying to check that it is calibrated correctly still. Ensuring that your machine is running properly and that it is consistently producing a quality product throughout the year will be essential to your customer base and overall margins at the end of the year.

Cleaning your machine is an important aspect of maintenance to help the longevity of your machine. Get in the habit of cleaning your machine at least once a week. This process includes running a sanitizing agent through the machine, effectively killing any bacteria that may have grown or built up.  If your machine goes weeks without being thoroughly and properly cleaned harmful bacteria may build up and could potentially lead to spoiled product.

Once the sanitizing agent is mixed with water and poured into the hopper of the machine, put the machine on the wash cycle and allow the product to cycle through the machine for a period of 5 minutes. This will allow the sanitizing agent to reach all of the nooks and crannies of the machine, killing any remaining bacteria. Be careful not to enable a feature on the machine that willPacket x2 freeze down the product, as the process of the water freezing could severely damage your machine. Every other week, we recommend pulling all of the machine components such as the face plate and the freezing cylinder shaft and let them soak in hot soapy water as well. The process of cleaning the machine is simple in its procedure, and it can be done any employee if they are properly trained how to do so. Check out http://frocup.com/product/sanitizer-packets/ to get started today!

Lubrication is another key technique in keeping your machine running for an extended period of time. The main component of the machine that requires lubrication is the back end of the shaft that sits deeper inside the freezing cylinder. Pull this out and pull off the rubber gasket that fits on the end of it. Lubricate around the square piece at the end of the shaft and place the gasket back onto the lubricated piece. When you pull out the freezing cylinder shaft to clean it is an excellent time to lubricate it as well. Tubes of all-purpose lube are also sold at http://frocup.com/product/machine-lube/.

There are various wearable machine parts that can become damaged and wear down over time. The scraper blades, for example, attach to the shaft on the inside of the freezing cylinder wear down and don’t scrape the edge of the cylinder with the exactness and precision that they once did. This leads to the freezing of product on the edge of the cylinder and can lower the overall quality of your product. These scraper blades are different with each individual machine company so make sure the blade is rated for your model of machine before buying replacements. You can find various machine springs, seals, and O-rings as replacement parts at http://frocup.com/product-category/supplies/.

Look for general brittleness or the wearing down of plastic parts as key points in replacement. Replacing parts before they go out will save you from costly damage to other components of the machine and keep you from having a non-functioning machine during your peak season. Understanding your machine is very important in maintaining it over time. Pulling out all of the main components and familiarizing yourself with them as you sanitize, lubricate, and replace any necessary parts will help you to keep your machine running strong throughout 2016 and beyond.machine breakdown diagram

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Considering Opening a Frozen Yogurt Shop?

Frozen yogurt shops are one of the hottest retail concepts around. It is a fun way to meet a lot of people and become a presence in your local community.  Nanci’s Frozen Yogurt can help refine your concept with low investment cost and high margins. No need to pay high franchise fees. Give yourself the best chance at success by running the numbers and understanding some business basics first. Check out the profit calculator for a customized analysis for your concept.

There are several key drivers to making a profit with a frozen yogurt store. It is important to emphasize profit versus sales. You may have great margins but if your customer base is too small, your sales won’t be enough to drive those high margins to success and profit. You should think of these profit drivers as dials or levers – you can adjust the dials various ways to maximize profit.

 

Key Profit Drivers

Sales Revenue

  • Volume (the number of customers per day and the number of ounces of yogurt sold)
  • Price per ounce
  • Sales of additional items (non-yogurt items)

Costs

  • Labor costs
  • Rent & utilities
  • Product costs (don’t forget to include the cost of free samples)
  • Supplies (cups, spoons, napkins, etc.)
  • Store and equipment maintenance

 

Turning the Dials

INCREASE SALES REVENUE

  • Get more customers. Typically this will mean more costs (like advertising and marketing), but you can also be creative and find traffic generating ideas with no or little cost. Another way to drive more traffic is to improve your product by offering new or unique flavors and by creating a unique product compared to your competitors. Nanci’s products are ideally suited for this – contact us to discuss further.
  • Increase the price. You can increase price and often not affect sales volume, but this is tricky because there is an elusive price Tipping Point. When you cross it your volume will actually decrease because either customers will stop coming or they will buy less. This Tipping Point is unique to every area and every store. One approach is to keep your base price per ounce high but then use discounts and promotions to give customers a lower effective price. Remember that it is much easier to lower your price than it is to raise it.

 

LOWER COSTS

 

When evaluating costs there are Fixed Costs and Variable Costs. Fixed Costs are costs that are the same regardless of how many customers you serve. For example, your rent cost will be the same whether you serve 10 customers or 300.  Rent is a fixed cost. On the other hand, cups are a variable cost because you only incur costs for each customer.

  • One of the largest single costs for your store will be rent. There are a couple strategies to take when deciding on a location. For the purposes of simplicity, we’ll break it down into two strategies at opposite ends of the spectrum, even though in reality there are various strategies in between these two.

High Rent / High Volume. If the location is high rent it needs to also be a high traffic area to drive your sales volume. High rent areas may also allow you to charge more per ounce. In order for this strategy to work, you must have a large number of customers.

Low Rent / Low Volume / Low Cost. If the location is a very low rent property that means it’s probably off the beaten path and doesn’t have as much natural traffic. Generally, this would result in less traffic and lower sales volume, although there are stores that are in horrible locations and still gain a “cult following” and have lots of traffic. A low rent location may also mean you need to charge less per ounce, lowering your sales revenue. In order for this strategy to work you have to keep your costs extremely low and find ways to generate traffic in spite of your location.

  • Labor will most likely be your single highest cost. The big question here is whether or not you can run your store with just one employee. Our profit model shows that unless your store has strong volume (150 customers per day or more), you could lose money having two employees staff your shop. Of Course there are other factors to consider, like employee safety and or employee fraud.
  • Product Costs.This is also a tricky area, because your entire concept is based on your frozen yogurt mix. If your product isn’t good, you won’t succeed. But at the same time, you want to keep those profit margins robust. Nanci’s solves this issue with mixes that are high-quality and available to you at a very competitive wholesale price.
  • Most likely, the customers will demand free samples, but at the very least you should understand how many free samples you are giving away and how it is affecting your costs. One option is to have the sample cups behind the counter so the customer has to request one from an employee. Studies show that when shoppers make eye contact with a store employee they are less likely to steal something – I’d like to think this principal holds true for abusing the free samples as well.

The general belief in the business world, is that you need two or three food retail shops to be able to do it full-time and quit your regular full-time job and work for yourself. Depending on your available capital, you may want to consider opening 2 or 3 shops at the same time. This will also give you immediate brand relevance and can often protect your area from incoming competitors.  Visit FroCup.com for information on machines to get started.  Discounts are available if you order more than one machine at the same time.  FroCup and Nanci’s can help you outfit your new store with all the equipment you need.

Feel free to call 480-834-4290 or email info@nancis.com with any questions.

 

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Frozen Yogurt Training Videos

We’re excited to introduce three new training videos available on our website. We’ve kept them short and sweet, but packed with useful demonstrations.

The videos include:

  • How to Prepare Nanci’s Mix
  • How to Add Air into Mix
  • Soft-Serve Machine Overview

You can view the videos at www.nancis.com/training

Here’s our new Intro to Nanci’s video as a teaser…

 

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Improving Your Customer Service

Customer Service is the root of many businesses, particularly the Frozen Yogurt industry. For most people, going out to grab a cup of froyo isn’t just about the smooth and creamy treat melting on your tongue and tickling your taste buds.  It’s about the experience.  Customer Service is not a transaction — it is the relationship with your customer. It’s making that frozen desert into a little cup of personal bliss for each customer.

Important basics to remember

-SMILE! Even the friendliest person in the world might come across as indifferent or fake if that is what their face says. Remember, the amount of communication between two people is predominantly non-verbal.

-BE ATTENTIVE.  No one likes to be ignored. Greet customers as they enter, and bid them farewell as they leave. On occasion your shop might be very busy — perhaps a line out the door and around the corner (good for you!) — but remember to keep checking in with the customers as they come in and as they wait. It does not matter if they are at the front of the line or just stepping into the back, their business matters.

-BE PROFESSIONAL. Hop off the counters, and wash your hands often. Quit touching your face and looking at your feet. Be confident in how you carry yourself in the workplace and show respect even when disrespected (hey it happens). Keep composed and be ready to work!

-MAKE SUGGESTIONS, GET CREATIVE. Most frozen yogurt shops have local favorites or signature flavors.  These are perfect things to suggest to new customers or returning customers wanting to try something new. Don’t be afraid to experiment! Finding weird and new ways to combine flavors and toppings reinvents the experience for customers and brings back that first-time feeling that is both exciting and mysterious.

-KEEP BUSY. I’m sure everyone is familiar with the “if you can lean, you can clean” phrase seen often in the food industry work place. As an employee, often times work can drag on, which can begin to reflect in your mood and in turn reflect out towards others. Staying on top of cleaning and regular store maintenance in between gaps in customers will not only improve business but also helps pass the time. Take a little extra time cleaning the tables or floors. Or prepare for the rush hour.

-DEVELOP RELATIONSHIPS. There is nothing quite like walking into a neighborhood shop and being greeted by a familiar face and even by name. This sense of familiarity and friendliness creates a community feel to your shop. People like to feel that they are making a purchase from people, rather than a corporation or a business. You can also develop relationships with neighboring businesses and their employees. Not only can they be a great marketing resource for you, but they can be great customers as well.

Most importantly, always remember that the customer comes first. The customer is the point and purpose of a business. Make coming to your store the highlight of your customer’s day.

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Should you buy a frozen yogurt franchise?

Many entrepreneurs who want to start a frozen yogurt business start by looking at franchise opportunities. People ask us all the time, should I buy a franchise or do it on my own?

We feel that in most cases entrepreneurs are better off doing their own concepts and here’s why.

There are three main reasons to buy a franchise:
1. To buy into a brand that has strong brand equity.

Our thoughts: there are only a couple of frozen yogurt brands with national name recognition, but it is very expensive to buy a franchise and they aren’t even available in most markets. Internationally, there really aren’t any brand names.

Conclusion: you’re better off building your own brand.

2. A franchise provides step-by-step guidelines on how to start and run your business.

Our thoughts: this can make sense if your business is extremely complex or difficult to start…but frozen yogurt shops just aren’t that complicated. With thoughtful research and help from suppliers you can easily figure it out on your own.

Conclusion: you’re better off creating your own concept.

3. Gain access to proprietary products that are only available if you own that franchise.

Our thoughts: with products like Nanci’s Frozen Yogurt available, who needs a franchise product?!? In most cases, you’ll pay a premium for product that the franchisor will sell you…and it may not even be as good as other products on the market.

Conclusion: it’s not worth paying the franchise premium for your mixes. Contact us at Nanci’s to talk more about our mixes.

So unless you feel very strongly about one of these three reasons, you’re better off starting your own yogurt shop with your own brand. This gives you complete control of running the business and puts all the profits in your pocket instead of the franchisor. Read our blog article about the keys to starting your own frozen yogurt business.